
Whether you're looking to refine your commercial strategy, explore go-to-market solutions, or find a proven commercial strategist and sales leader, you’re in the right place!
​
This site is a dynamic space to explore, refine, and share frameworks and strategies derived from my professional journey and the latest trends.
Backed by 15+ years of experience in commercial strategy, leadership, and go-to-market execution, I bring actionable solutions to businesses looking for growth and transformation - including but not limited to:
​
-
Commercial Strategy
-
Go-to-Market Strategy
-
International Development
-
Business Unit Leadership
-
Talent Growth
-
Complex Project Management​​​​​​​​​
-
SaaS & Technology
-
FMCG
-
Wine & Spirits Packaging
-
Sports and Lifestyle Brands
At the core of my work is an Agile mindset, based on international experiences spanning B2B, B2C, and B2B2C across multiple channels: physical retail, E-commerce / Amazon Marketplace, distribution networks, strategic partnerships, and/or direct sales.
​
Explore the path that best fits your needs:

Why 'Know The Basics'?
It underscores my belief in the power of foundational strategies and principles to drive impactful results.
And don't be fooled—'basics' doesn't mean elementary or limited; it implies core principles and advanced tactics that are proven to deliver, scale, and iterate effectively.
Disclaimer: While I explore many topics with colleagues and partners, this initiative is solely maintained and curated by me. As such, it is a continuous work in progress, evolving with new insights and experiences. Its content might not align with your expectations. Feel free to use the search bar to find topics of interest, and I warmly welcome your suggestions or feedback via email.