3) Beyond FBA/FBM, Expanding Your Fulfilment Strategy!

For sellers looking to scale beyond a single country, Amazon offers additional fulfilment solutions that reduce costs, increase speed, and simplify logistics across multiple markets.

Here are three game-changing programs:
# PAN-EU (Europe) – For seamless fulfilment across multiple European countries.
# NARF (North America Remote Fulfilment) – For expanding into Canada & Mexico while storing stock in the U.S.
# MCF (Multi-Channel Fulfilment) – For using Amazon’s warehouses to ship orders from other platforms (Shopify, eBay, etc.).

These additional fulfilment programs can help optimize costs and growth depending on your target markets.

For example, if you’re selling in Europe, Amazon’s Pan-European FBA (PAN-EU) can optimize fulfilment across multiple countries.
Here’s why it matters:

✅ Reduced FBA Fees – Instead of paying separate FBA fees per country, you pay the local fulfilment rate for each order.
✅ Faster & Cheaper Shipping – PAN-EU automatically distributes stock to Amazon fulfilment centres across Europe, enabling Prime-eligible fast shipping in key markets (Germany, France, Italy, Spain, etc.).
✅ Better Stock Management – Amazon auto-balances inventory across European fulfilment centres based on demand, helping reduce stockouts in key regions.
✅ Boosts Buy Box & Ranking in Multiple Markets – Faster shipping and Prime eligibility help increase conversion rates and organic visibility in different EU marketplaces.
✅ VAT Considerations – Be aware of VAT obligations when storing stock across multiple countries. Amazon’s VAT Services can help manage this, or consult a tax specialist.